Integrity Toys
'Founded in 1995 by Percy Newsum, Integrity Toys is a family-owned business based in Chesapeake City, Maryland. With the absolute lack of diversity in the doll industry at the time, Percy’s dream was to build a company that would display a balance, showing respect and appreciation to all cultures. His innovation in the industry did not only help children develop self-love, but also fostered respect and understanding for all ethnicities and socioeconomic backgrounds.
In 2000, with the exceptional collaboration of Integrity Toys very first Creative Director and Designer “Jason Wu” along with the design team, Integrity Toys welcomed its first “collectible” collection and its Fashion Royalty concept.'
In 2000, with the exceptional collaboration of Integrity Toys very first Creative Director and Designer “Jason Wu” along with the design team, Integrity Toys welcomed its first “collectible” collection and its Fashion Royalty concept.'